Helping women over 35 break subconscious patterns of emotional eating and self-sabotage for lasting weight loss

Lucia

Murieda

Creator of The Resilient Leader Method

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Lucia's Story

My work began with my own frustration. I believed the answer was simple: more discipline meant lasting results. I tried restrictive diets and pushed myself to change, and I lost 25 kilograms in six months. From the outside, it looked like success. Behind it, I had lost muscle, my energy was low, and I lived in constant fear of undoing my hard work. When the weight returned, I was back in the same cycle: starting again, blaming myself, wondering why knowing what to do wasn't enough to change my behaviour.Why do so many women know what they should do, yet keep repeating the same patterns? I became determined to find the missing piece, studying the connection between behaviour, stress, hormones, healthy ageing, and the factors that shape our daily choices. The biggest shift came when I experienced Neuro Transformation Therapy® firsthand. Many women already know the basics of healthy living. Yet old patterns take over anyway: emotional eating, self-sabotage, losing motivation, returning to behaviours they thought they'd already changed.NTT showed me the powerful role subconscious beliefs, emotional patterns, and automatic responses play in shaping our decisions. It was the missing piece in understanding why so many women struggle to maintain changes they genuinely want to make, and it changed the direction of my career.Today, I am a certified Neuro Transformation Therapy® Practitioner helping women over 35 understand and change the subconscious patterns that keep them stuck in cycles of emotional eating, self-sabotage, and repeated attempts at change. My work goes beyond surface-level strategies, addressing the patterns underneath behaviour so women can build habits that support the life they want to live.

Results that compound

Average client outcomes within 90 days of completing the program.

The Resilient

Leader Method

A research-backed, 12-week executive coaching framework built around three pillars — designed to make sustainable, high-pressure leadership repeatable.

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Coach Lucia Murieda coaching

Place of Business

Melbourne Australia

Founder

Coach Lucia Murieda

Founded

2026

Clients Served

Signature Program

Low online ticket is called Break the Cycle & High ticket 1:1 Sustainable Weight Loss Breakthrough

Key Results

Media Contact

In the press

Yahoo Finance

Your Oregon News

WYTV-TV ABC-33 [Youngstown, OH]

WXIN-TV FOX-59 [Indianapolis, IN]

Wheatland Sun

What leaders say

About Coach Lucia Murieda

Short Bio

~50 words

Sarah Mitchell Coaching helps Fortune 500 leaders eliminate burnout and build high-performing teams through The Resilient Leader Method, a research-backed 12-week executive coaching framework. Founded in 2020 and based in Austin, Texas. Learn more at www.sarahmitchellcoaching.com.

Medium Bio

~150 words

Sarah Mitchell spent twenty years inside Fortune 500 companies before a personal burnout episode in 2018 led her to research what separates resilient leaders from the rest. After interviewing 200+ executives across 14 industries, she developed The Resilient Leader Method — a 12-week framework built around Pressure Mapping, Decision Architecture, and Recovery Protocols. Since 2020, Mitchell has worked with 340+ executives at companies including Salesforce, Deloitte, and Johnson & Johnson, delivering an average 60% reduction in burnout and 34% improvement in team performance. She holds an MBA from Wharton and is a certified Executive Coach (ICF-PCC). She is based in Austin, Texas and available for interviews, podcasts, and speaking.

Boilerplate

Company

Sarah Mitchell Coaching helps Fortune 500 leaders eliminate burnout and build high-performing teams through The Resilient Leader Method, a research-backed 12-week executive coaching framework. Founded in 2020 and based in Austin, Texas. Learn more at www.sarahmitchellcoaching.com.

Short Bio

Lucia Murieda is a weight loss and mindset coach and a certified Neuro Transformation Therapy (R) Practitioner who helps women over 35 uncover the subconscious patterns behind emotional eating and self-sabotage. Rather than prescribing another diet, she works with clients to build consistency and lasting habits so they can stop starting over for good.

Medium Bio

Lucia Murieda's approach grew out of her own experience of losing 25 kilograms in six months through sheer discipline, only to see the weight return along with the muscle loss, low energy, and fear that came with it. That cycle led her to study the links between behaviour, stress, hormones, and healthy ageing, searching for why knowing what to do so rarely changes what people actually do. Discovering Neuro Transformation Therapy (R) gave her that missing piece and redirected her career. She is now a certified Neuro Transformation Therapy (R) Practitioner, working with women over 35 through one-on-one coaching, online resources, and educational programs to address the subconscious beliefs and automatic responses driving emotional eating and repeated attempts at change, so they can build habits that fit the life they actually live.

Boilerplate

Lucia Murieda Coach is a weight loss and mindset coaching practice helping women over 35 achieve sustainable results by addressing the habits, behaviours, and emotional patterns that keep them stuck. Through one-on-one coaching, online resources, and online educational programs, Lucia Murieda helps women build consistency, improve their relationship with food, and create lasting lifestyle changes. Her mission is to help women stop starting over and maintain results for life. Learn more at luciamuriedacoach.com.

Talk topics

Why 35 Changes Everything: The Weight Loss Patterns Most Women Over 35 Miss

An exploration of why doing everything right stops working after 35, and the overlooked behavioural patterns that quietly sabotage results.

The Hidden Reason Women Keep Starting Over (And the Mindset Pattern That Keeps Them Stuck)

A look at the subconscious mindset patterns that cause women to repeatedly restart their health goals instead of maintaining progress.

Discipline Isn't the Missing Piece: How Understanding Your Body Changes the Approach to Weight Loss

Why willpower alone fails to produce lasting weight loss, and how understanding the body's patterns leads to a more sustainable approach.

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🏆 Weight Loss Coach
🎤 Certified Neuro Transformation Therapy Practitioner

📖 Mindset and Life Coach

“The body achieves what the mind believes.”


—Napoleon Hill

Copyright 2026 Lucia Murieda | Privacy Policy | Cookie Policy

🏆 Weight Loss Coach
🎤 Certified Neuro Transformation Therapy Practitioner

📖 Mindset and Life Coach

“The body achieves what the mind believes.”


— Napoleon Hill

Get the full

press kit

Bios, high-resolution photography, logos, fact sheets, and program details — everything you need in one download. Available for interviews, podcasts, and speaking engagements.